Archive for the ‘Internet’ Category

QR Code #FAIL or not?

Friday, October 21st, 2011

QR (Quick Response) codes are becoming ubiquitous in advertising (and business cards – I even have one that has only a big orange QR code on it), and yet many people just don’t know what they are. As a geeky kind of guy, I’m interested in how they can be used and in finding interesting applications for them (one of the nicest uses I’ve seen is on this board – all the points of interest were marked with QR codes that contained location information).Info Map with QR Codes

So, when I saw the article linked below, I found myself first of all being a bit annoyed that the writer was criticizing the use of these codes, and then more and more agreeing with him, as he’s absolutely right. We’ve mostly only done boring and stupid stuff with them. It’s a great article, and also contains some creative ideas about how they could be used. If you’re in marketing or advertising, you should certainly think about some of the points raised: http://www.imediaconnection.com/article_full.aspx?id=30267

If you have an iPhone (as I do) you’ll need a third party reader for QR codes – my favorite is “Red Laser” which is also available for Android. So next time you see a QR code somewhere, pay a bit more attention – it might be the start of something cool.

 

9.61% interesting…on Twitter

Wednesday, October 5th, 2011

So, according to this quite amusing graphical ‘twitter profiler’, this is me as of today:

Seth Godin talks about Typography

Wednesday, August 31st, 2011

Typography; we see it everywhere (natch), and much of it sucks. Companies go through a lot of pain to match their typefaces to their brand, often unsuccessfully. Indeed, some typefaces invoke physical reactions in me (I can’t bear to read or write in Times New Roman and Comic Sans gives me this face). In the below linked post, Seth Godin (marketing guru, computer scientist and philosopher) takes a swipe at bad typography (including a favorite gripe of mine, SAFETY signs) and points out the excellent “Typekit“.

http://sethgodin.typepad.com/seths_blog/2011/08/the-web-hates-typography.html

The rest of his blog is worth reading too.

Sam Spratt – an awesome artist

Wednesday, August 17th, 2011

Really loving this stuff! Sam is a very talented artist who illustrates for Gawker etc. Check out his rage face series!

http://samspratt.com/

http://sam spratt.tumblr.com/archive