Seth Godin’s new book “We are All Weird” is a truly excellent read. I don’t think I’ll ever again think the same way about the company I work for. I hope to be able to spread some of the ideas around, and a good way to start is to point people towards the blog related to the book’s central idea.
The book is available in limited hardback edition, but you can get it digitally too, for a really amazing price. Don’t let the price fool you though, this could be one of the most important books you ever read, if you’re in business.