{"id":88,"date":"2011-08-31T22:53:22","date_gmt":"2011-08-31T21:53:22","guid":{"rendered":"http:\/\/andilee.com\/blog\/?p=88"},"modified":"2011-09-25T19:25:06","modified_gmt":"2011-09-25T18:25:06","slug":"seth-godin-talks-about-typography","status":"publish","type":"post","link":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/","title":{"rendered":"Seth Godin talks about Typography"},"content":{"rendered":"<p>Typography; we see it everywhere (natch), and much of it sucks. Companies go through a lot of pain to match their typefaces to their brand, often unsuccessfully. Indeed, some typefaces invoke physical reactions in me (I can&#8217;t bear to read or write in Times New Roman and Comic Sans gives me <a title=\"Rage Face\" href=\"http:\/\/farm7.static.flickr.com\/6136\/5995230180_0a9d4cd8d8_b.jpg\" target=\"_blank\">this face<\/a>). In the below linked post, Seth Godin (marketing guru, computer scientist and philosopher) takes a swipe at bad typography (including a favorite gripe of mine, SAFETY signs) and points out the excellent &#8220;<a title=\"Typekit\" href=\"http:\/\/typekit.com\/\" target=\"_blank\">Typekit<\/a>&#8220;.<\/p>\n<p><a title=\"Typography\" href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2011\/08\/the-web-hates-typography.html\" target=\"_blank\">http:\/\/sethgodin.typepad.com\/seths_blog\/2011\/08\/the-web-hates-typography.html<\/a><\/p>\n<p>The rest of his <a title=\"Seth Godin's Blog\" href=\"http:\/\/sethgodin.typepad.com\/\" target=\"_blank\">blog<\/a> is worth reading too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typography; we see it everywhere (natch), and much of it sucks. Companies go through a lot of pain to match their typefaces to their brand, often unsuccessfully. Indeed, some typefaces invoke physical reactions in me (I can&#8217;t bear to read or write in Times New Roman and Comic Sans gives me this face). In the &hellip; <a href=\"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Seth Godin talks about Typography<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,56,5,65],"tags":[63,51,62,61,60,57,58,59],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-internet","category-marketing","category-technology","category-typography-2","tag-aesthetics","tag-art-2","tag-design","tag-marketing-2","tag-seth-godin","tag-type","tag-typeface","tag-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seth Godin talks about Typography - Andi:Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/\"},\"author\":{\"name\":\"andi\",\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/#\\\/schema\\\/person\\\/ad690e58cda54f0b6ff7cd4194ac0a75\"},\"headline\":\"Seth Godin talks about Typography\",\"datePublished\":\"2011-08-31T21:53:22+00:00\",\"dateModified\":\"2011-09-25T18:25:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/\"},\"wordCount\":109,\"commentCount\":0,\"keywords\":[\"aesthetics\",\"art\",\"design\",\"marketing\",\"Seth Godin\",\"Type\",\"typeface\",\"typography\"],\"articleSection\":[\"Internet\",\"Marketing\",\"Technology\",\"Typography\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/\",\"url\":\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/\",\"name\":\"Seth Godin talks about Typography - Andi:Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-31T21:53:22+00:00\",\"dateModified\":\"2011-09-25T18:25:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/#\\\/schema\\\/person\\\/ad690e58cda54f0b6ff7cd4194ac0a75\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/andilee.com\\\/blog\\\/2011\\\/08\\\/seth-godin-talks-about-typography\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/andilee.com\\\/blog\\\/\",\"name\":\"Andi:Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/andilee.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/andilee.com\\\/blog\\\/#\\\/schema\\\/person\\\/ad690e58cda54f0b6ff7cd4194ac0a75\",\"name\":\"andi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g\",\"caption\":\"andi\"},\"description\":\"AJ is the person behind the electron pattern on your screen.\",\"sameAs\":[\"http:\\\/\\\/andilee.com\"],\"url\":\"https:\\\/\\\/andilee.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seth Godin talks about Typography - Andi:Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/","twitter_misc":{"Written by":"andi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/#article","isPartOf":{"@id":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/"},"author":{"name":"andi","@id":"https:\/\/andilee.com\/blog\/#\/schema\/person\/ad690e58cda54f0b6ff7cd4194ac0a75"},"headline":"Seth Godin talks about Typography","datePublished":"2011-08-31T21:53:22+00:00","dateModified":"2011-09-25T18:25:06+00:00","mainEntityOfPage":{"@id":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/"},"wordCount":109,"commentCount":0,"keywords":["aesthetics","art","design","marketing","Seth Godin","Type","typeface","typography"],"articleSection":["Internet","Marketing","Technology","Typography"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/","url":"https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/","name":"Seth Godin talks about Typography - Andi:Blog","isPartOf":{"@id":"https:\/\/andilee.com\/blog\/#website"},"datePublished":"2011-08-31T21:53:22+00:00","dateModified":"2011-09-25T18:25:06+00:00","author":{"@id":"https:\/\/andilee.com\/blog\/#\/schema\/person\/ad690e58cda54f0b6ff7cd4194ac0a75"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/andilee.com\/blog\/2011\/08\/seth-godin-talks-about-typography\/"]}]},{"@type":"WebSite","@id":"https:\/\/andilee.com\/blog\/#website","url":"https:\/\/andilee.com\/blog\/","name":"Andi:Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/andilee.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/andilee.com\/blog\/#\/schema\/person\/ad690e58cda54f0b6ff7cd4194ac0a75","name":"andi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0913041909673e3880bec0b10d64f459beb1253827d488d4b66d4515a026d266?s=96&d=mm&r=g","caption":"andi"},"description":"AJ is the person behind the electron pattern on your screen.","sameAs":["http:\/\/andilee.com"],"url":"https:\/\/andilee.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":6,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andilee.com\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}