Tag: Technology

QR Code #FAIL or not?

QR (Quick Response) codes are becoming ubiquitous in advertising (and business cards – I even have one that has only a big orange QR code on it), and yet many people just don’t know what they are. As a geeky kind of guy, I’m interested in how they can be used and in finding interesting applications for them (one of the nicest uses I’ve seen is on this board – all the points of interest were marked with QR codes that contained location information).Info Map with QR Codes

So, when I saw the article linked below, I found myself first of all being a bit annoyed that the writer was criticizing the use of these codes, and then more and more agreeing with him, as he’s absolutely right. We’ve mostly only done boring and stupid stuff with them. It’s a great article, and also contains some creative ideas about how they could be used. If you’re in marketing or advertising, you should certainly think about some of the points raised: http://www.imediaconnection.com/article_full.aspx?id=30267

If you have an iPhone (as I do) you’ll need a third party reader for QR codes – my favorite is “Red Laser” which is also available for Android. So next time you see a QR code somewhere, pay a bit more attention – it might be the start of something cool.

 

India Launches Moon Probe

Since I was a small child, I have been fascinated with flight, but more than that with the idea of space travel. Nothing else quite has the power to awe and inspire me so much as reading about or discovering things about space. Therefore today I had a very moving experience of watching the launch of India’s Chandrayaan 1 Spacecraft. Sadly I did not see it live, although some of my friends did go – the launch site is about 100km from here – but watching it on the TV brought a tear to my eye.

There is something so majestic about the idea of discovery, journeying into the unknown. Although this is an unmanned mission, manned missions are planned in coming years. While there are many things India needs in terms of basic infrastructure and so on, it is a modern country with the potential to be a world leader, so I believe that this sort of program can only serve the interests of the country in the long term. Those who say the money could be better spent have perhaps missed what the space program is bringing to India in terms of partnerships with the rest of the world – including showcasing India’s extraordinary potential for technological partnerships that comes from a highly educated workforce and an inventiveness brought about through necessity.

One of the things I love most about India is the feeling of progression, that something is being built (it’s not hard to get that feeling, there is construction everywhere and nothing ever seems to quite get finished!), and it’s hard not to feel proud to be a small part of that progression.

Watching India launch herself towards the wider universe I can only stand in awe at what humankind has achieved in the 105 years since we first took flight.

The BBC has an article about the launch of the Chandrayaan 1 rocket at

http://news.bbc.co.uk/1/hi/sci/tech/7679818.stm