QR (Quick Response) codes are becoming ubiquitous in advertising (and business cards – I even have one that has only a big orange QR code on it), and yet many people just don’t know what they are. As a geeky kind of guy, I’m interested in how they can be used and in finding interesting applications for them (one of the nicest uses I’ve seen is on this board – all the points of interest were marked with QR codes that contained location information).
So, when I saw the article linked below, I found myself first of all being a bit annoyed that the writer was criticizing the use of these codes, and then more and more agreeing with him, as he’s absolutely right. We’ve mostly only done boring and stupid stuff with them. It’s a great article, and also contains some creative ideas about how they could be used. If you’re in marketing or advertising, you should certainly think about some of the points raised: http://www.imediaconnection.com/article_full.aspx?id=30267
If you have an iPhone (as I do) you’ll need a third party reader for QR codes – my favorite is “Red Laser” which is also available for Android. So next time you see a QR code somewhere, pay a bit more attention – it might be the start of something cool.
Seth Godin’s new book “We are All Weird” is a truly excellent read. I don’t think I’ll ever again think the same way about the company I work for. I hope to be able to spread some of the ideas around, and a good way to start is to point people towards the blog related to the book’s central idea.
The Domino Project
The book is available in limited hardback edition, but you can get it digitally too, for a really amazing price. Don’t let the price fool you though, this could be one of the most important books you ever read, if you’re in business.
So, according to this quite amusing graphical ‘twitter profiler’, this is me as of today:
Typography; we see it everywhere (natch), and much of it sucks. Companies go through a lot of pain to match their typefaces to their brand, often unsuccessfully. Indeed, some typefaces invoke physical reactions in me (I can’t bear to read or write in Times New Roman and Comic Sans gives me this face). In the below linked post, Seth Godin (marketing guru, computer scientist and philosopher) takes a swipe at bad typography (including a favorite gripe of mine, SAFETY signs) and points out the excellent “Typekit“.
The rest of his blog is worth reading too.