QR (Quick Response) codes are becoming ubiquitous in advertising (and business cards – I even have one that has only a big orange QR code on it), and yet many people just don’t know what they are. As a geeky kind of guy, I’m interested in how they can be used and in finding interesting …
Tag Archives: marketing
The Domino Project
Seth Godin’s new book “We are All Weird” is a truly excellent read. I don’t think I’ll ever again think the same way about the company I work for. I hope to be able to spread some of the ideas around, and a good way to start is to point people towards the blog related …
Seth Godin talks about Typography
Typography; we see it everywhere (natch), and much of it sucks. Companies go through a lot of pain to match their typefaces to their brand, often unsuccessfully. Indeed, some typefaces invoke physical reactions in me (I can’t bear to read or write in Times New Roman and Comic Sans gives me this face). In the …